Newsletter Inclusions – why call-to-action is imperative to interaction....
The stats above show just how much Sponsored Link results can vary from one campaign to another – from 28 to 523 clicks!
As you can see brands 1-5 all performed extremely well and had high CTRs - what did they all have in common? An enticing call to action. Each brand had a competition/offer/discount that motivated readers to click through and participate.
Brands 6 – 9 on the other hand did not perform as well and displayed low CTRs. They did not have a call to action, and therefore did not motivate readers to click through to find out more.
With call to action: average 357 clicks, 13.6% CTR
Without call to action: average 40 clicks, 1.6% CTR

