Hauling
Hauling is a global online phenomenon that has changed the way people research products. In our latest Colmar Brunton Women's Tracker we found that over 57% of respondents were using online reviews to research products & service before they purchased them. This trend has culminated in a new trend sweeping the USA and quickly becoming popular in Australian & New Zealand...."Hauling".
Put simply, Hauling is where women share their fashion & shopping secrets in short videos. The "Queens" of this new-style product review would have to the Fowler sisters whose Youtube channel can receive as many as 5 million views per video, with hundreds of thousands of comments.
For beauty brands this is a great way to demonstrate product efficacy and encourage brand advocacy. At nzgirl we recognise the need for a New Zealand video review option that suits the local audience better - and as a result we have created a specific proposal. Download the below "Deck" to see more about how this works.... Let us know if you'd like to chat more about how we can create videos for your products.
