Posterous theme by Cory Watilo

Hauling

Hauling is a global online phenomenon that has changed the way people research products.  In our latest Colmar Brunton Women's Tracker we found that over 57% of respondents were using online reviews to research products & service before they purchased them.  This trend has culminated in a new trend sweeping the USA and quickly becoming popular in Australian & New Zealand...."Hauling".

Put simply, Hauling is where women share their fashion & shopping secrets in short videos.  The "Queens" of this new-style product review would have to the Fowler sisters whose Youtube channel can receive as many as 5 million views per video, with hundreds of thousands of comments.

Juicy
For beauty brands this is a great way to demonstrate product efficacy and encourage brand advocacy.  At nzgirl we recognise the need for a New Zealand video review option that suits the local audience better - and as a result we have created a specific proposal.  Download the below "Deck" to see more about how this works....
Click here to download:
howto_video_april2011.pdf (2.46 MB)
(download)
Let us know if you'd like to chat more about how we can create videos for your products.