Listening Tools
Here at nzgirl we have a variety of listening tools that we use to help us better understand our audience. We employ a 'surprise and delight' strategy at nzgirl across our social media channels - daily delights that keep the audience interacting with us on and off the site (and keep us top of mind).
We are looking for brands who might wish to enjoy some of the daily love we receive across the two main social media channels and can offer a large audience (with a huge multiplication). Download the proposal here...
Here are some case studies of how we use Social Media as a listening tool to better our advertising proposals...
Facebook - www.facebook.com/nzgirl
Some of our best insights come from anecdotal feedback from nzgirl's interacting with us on the Facebook fan page. Here's a great example of a recent conversation around laundry. This provided a unique insight into the way women think about washing and helped us form the opinion that it is a very personal and individual subject for every woman. Based on this research we were able to devise a 'washing line' that showed the different types of women and their attitudes to laundry, which helped form the messaging for the client to use on the campaign.
http://www.facebook.com/nzgirl/posts/10150145867576370
Forums - http://www.nzgirl.co.nz/forums/
Look at this conversation about Shampoo & Conditioner - one nzgirl reader requesting product advice from the community. Within minutes she received numerous recommendations on what product to use and nine months after posting the forum question the audience were still coming through with suggestions! This is a medium that keeps on giving!
http://www.nzgirl.co.nz/groups/hair-and-beauty/forum/topic/shampoo-conditioner-for-blonde-hair/

